In 2014, 1980 game projects (both digital and tabletop) were successfully crowd funded on Kickstarter, the leading crowdfunding site, for a total of $89.1M. Since Kickstarter launched in 2009, over 18,000 games projects have been funded with almost $400M. How transformative and impactful has crowdfunding been on video games and the game consumer? We asked 400 US PC gamers (most video games projects on crowdfunding sites like Kickstarter and IndieGoGo are PC-based) how many video game crowdfunding projects they backed in the previous 12 months.
Of the 400 PC gamers polled, 46% backed at least one crowdfunded game in the past 12 months with an average of 1.4 pledges per gamer, or 3.0 pledges per crowdfunding supporter. Further, about 60% of crowdfunding supporters were repeat supporters that backed 2 or more projects; 5% are “serial” supporters that backed 10 or more projects in a single year. Repeat supporters accounted for 87% of all pledges, and serial supporters made 34% of all pledges.
Pledging behaviors are top-heavy. The 5% of “serial” supporters (those that backed 10+ video games projects in 12 months) account for about 1/3 of all pledges. Over half of all pledges are made by the top 10% of crowd funding supporters–those backing at least 5 video game projects.
Some other interesting tidbits:
- In general, pledging behavior is greater among younger gamers. The frequency of supporters, repeat supporters, and serial supporters decreases with age.
- Pledge frequency does not correlate with income.
- Repeat backing behavior was more common among crowdfunding supporters with smaller incomes, with those making less than $25K annually having the highest percentage of repeat backing.