E3 Engagement

E3: Awareness and Engagement

Data Collected: May 5 to 12, 2015
Sample: n=1,021 US Gamers

The world of video games has expanded and fragmented over the past decade, primarily in response to smartphones and tablets as alternative platforms but also from an explosion in the types of games, game developers, business models, and genres. For many years, the Electronics Entertainment Expo (E3) served as a cultural point of focus — the intersection of the future of gaming and the people who hope to play them.

Today, E3 is sometimes accused of either (1) not keeping up with the times or (2) being outgrown by the diversity of developers and publishers. We asked ourselves: is it true? Is E3 still relevant? Or is it just a fading shadow?

Our conclusion: Yes. E3 matters. We conducted a RapidPoll of over 1,000 gamers in the US to gauge its relevance.